Multi-billion brand Margaritaville got their gears ready to open their first resort at Grand Cayman in the Cayman Islands. The expectation was to deliver an above and beyond experience as their hotel brand audience has gotten more sophisticated. Our challenge? To create an upscale brand that would be able to reach anyone from Millennials to Boomers. The median age of the consumer in Cayman is 25-45, so we had to create a brand that provides an experience that encompassed a unique upscale steakhouse.