The Wyndham Grand Resort development team in Clearwater Beach wanted to create a new beachfront concept of food-and-brew casual restaurant focused on the millennial market, bringing a revival in the local area’s lifestyle.

When they "tapped" Jastor for the job, we executed a strategy based on the premise: “Rebel with a Cause” redefining the new version of “badass” for this generation. Inspired in the ’60s, ’80s, and ’90s, we conceptualized a brand that conveys James Dean clashing with 90’s surfers and the Red Hot Chilli Peppers. Later we implemented a 360-degree brand experience by using bold imagery, cool distressed patterns and typography, a vibrant color palette and an editorial style applied to the photography.